Strengthening Casper’s L&D Through Visual Systems

I partnered with Casper’s People, HR, and Learning & Development teams to redesign the learning experience across the organization. We transformed onboarding, training, enhanced comprehension, increased engagement, and enabled HR and L&D teams to deliver clearer, more user-friendly training at a faster pace, and employee programs by introducing a clear visual system grounded in UX principles: reduced cognitive load, structured content hierarchy, and consistent IA patterns.

The result was a scalable learning ecosystem that enhanced comprehension, increased engagement, and enabled HR and L&D teams to deliver clearer, more user-friendly training at a faster pace.

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My Contribution

UX Strategy · Design System · Illustration · Templates

• Reimagined training content with a clearer, more cohesive visual identity
• Built a branded visual system grounded in UX principles for internal learning
• Created custom illustrations, icons, and infographics to humanize complex HR concepts
• Developed flexible templates for onboarding, training decks, and internal campaigns
• Established repeatable design standards across People and L&D communications
• Partnered with subject-matter experts to ensure accuracy and alignment
• Delivered a scalable asset library to support long-term brand consistency

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The Problem

Casper’s rapid transition to remote training created inconsistencies in how content wa delivered. The experience felt fragmented, difficult to navigate, and overly text-heavy, resulting in high cognitive load and low engagement.

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‍How Employees are Affected

• Dense content made the training hard to follow
  
• Inconsistent layouts and language created friction
  
• Key information was hard to find or interpret
  
• Training experience varied significantly across departments
  
  

How HR & Learning Teams are Affected

• Materials required constant manual updating
• No shared patterns or standards for internal communication
  
• Complex HR topics needed clearer, more empathetic explanation
  
• Time spent designing overshadowed time spent improving learning outcomes

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enabling employees to process information more efficiently and helping HR teams produce content more effectively

Our Solution

We created a centralized learning experience system that unified visual language and UX patterns across Casper’s internal communications. The system focuses on clarity, structure, and accessibility, which enables employees to process information faster and helps HR teams produce content more efficiently.

The System Included

• A standardized design language for all training and onboarding materials
  
• A clear typographic and content hierarchy to reduce cognitive load
  
• Custom iconography and illustrations that reinforced comprehension
  
• Reusable templates for trainings, onboarding, internal campaigns, and events
  
• A scalable visual library ensuring consistency beyond the engagement period
  
  

The outcome: a unified communication ecosystem that made trainings more intuitive, human, and easy to maintain.

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Why a Learning System Matters

1. Improved Comprehension

Structured layouts and supportive visuals help employees absorb complex information faster and with less cognitive fatigue.

2. Higher Engagement

Illustrations, infographics, and UX-aligned content patterns make trainings more dynamic and memorable.

3. Operational Efficiency

Reusable templates and a shared visual library reduce production time, freeing HR and L&D teams to focus on learning outcomes instead of asset creation.

The Process

1. Audit & Alignment

I conducted an end-to-end review of onboarding flows, training decks, and communication touch points to identify friction points, inconsistencies, and opportunities to improve information architecture.

2. System Development

• Established rules for color, typography, iconography, spacing, and layout
  
• Created illustrations and infographics that clarified complex HR topics
  
• Developed templates for training, onboarding, career pathways, and internal campaigns
  
• Defined repeatable UX patterns to support content discoverability and readability
  
  

3. Documentation & Handoff

Created templates and packaged assets into a library so internal teams could independently produce consistent training materials long after the contract ended.

Results

Higher Training Engagement

• Clear content hierarchy increased readability
  
• Employees were able to absorb complex HR information more quickly
  
• Training materials felt more approachable and human
  
  

Greater Operational Efficiency

• HR teams spent significantly less time recreating materials
  
• Templates accelerated communication across departments
  
• The system reduced inconsistencies and minimized revisions
  
  

Stronger Internal Brand & Learning Culture

• Visual consistency reinforced trust and clarity
  
• Employees experienced smoother, more intuitive onboarding and upskilling
  
• The visual system became a long-term L&D infrastructure asset
  
  

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