About

I design digital experiences that feel intuitive, human, and connected. My case studies
show how clarity, storytelling, and strong visual systems transform complex challenges into elegant and approachable user experiences.
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Our Team

We are a small team with big ideas, helping NY based startups get discovered, followed and engaged. We are a small team with big ideas.

Proud to say:

40+

Digital products, brands, and websites refined

10+ Years

Working across branding, art direction, and UX strategy.

100+

Discovery sessions the clients

8+

Cross-functional partners: design, product, engineering, research, and founders

Client Words

I came to Kelsey feeling overwhelmed about branding, and strategy. She guided me with so much patience and clarity. I still love my brand every time I see it across my therapy platform. Highly recommend working with her."
Michelle Fairbank
Founder, Fairbank Therapy
"Kelsey is an exceptional designer who elevates brand identity and makes complex ideas clear and compelling. I hired her across multiple roles, including at Zocdoc, where her work defined the look of our content site."
Theresa Fisher
Senior Managing Editor, Zocdoc
"We wanted a brand presence that would impress Fortune 500 clients while still feeling approachable.
Kelsey understood the audience immediately and brought ideas we hadn't thought to
ask for from
start to finish."
Fancy City,
Founder, of the Pole Club House
"Kelsey has a real
gift for establishing
a visual concept
and carrying it through every
detail. I valued her
creative insight and thoroughly enjoyed working together."


Kyla Burney
Head of Design, Adaptations
Get in touch

Process

Research

Uncover user needs and market opportunities through deep research.

User Research

Competitive analysis

Discovery & product audits

Strategy

Shape products by connecting user needs with business objectives

Product strategy

Systems thinking

Experience & content strategy

Design

Create clear, cohesive digital experiences

UX/UI & design systems

Visual Identity

Information & data visualization

Prototyping

Polished, test-ready prototypes.

Interactive prototyping

Usability testing

Developer collaboration & handoff

FAQ

A few things people usually ask me.

01

What kinds of design services can you help me with?

I provide end-to-end product design services, including research, wireframes, UI/UX, prototypes, branding, and visual design. Each project is tailored to meet the client’s needs.

02

What is your process like?

Every project is different! I collaborate closely with stakeholders such as brand designers, UX leads, and developers. I follow an agile, iterative process to integrate feedback, refine designs, and ensure smooth handoffs to development.

03

How do you assess a project timeline?

I start with discovery, market research, and user flows, then move into wireframes, interactive prototypes, design, and developer handoff. Timelines shift with scope, but every stage ends with something you can look at and respond to.

04

What can I expect after the project is delivered? Do I keep the design files or get support?

After completion, I hand over all design assets, including mockups, source files, and style guides. I can also provide post-launch support or guidance for future iterations and maintenance.