About

I design digital experiences that feel intuitive, human, and connected. My case studies show how clarity, storytelling, and strong visual systems transform complex challenges into elegant and approachable user experiences.
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Our Team

We are a small team with big ideas, helping NY based startups get discovered, followed and engaged. We are a small team with big ideas.

Proud to say:

30+

Digital products, brands, and websites designed

10+ Years

Working across UX, visual design, and creative direction

100+

Research sessions, interviews, and usability tests

8+

Cross-functional teams supported (PMs, engineers, founders, researchers)

Client Words

I came to Kelsey feeling overwhelmed about branding, and strategy. She guided me with so much patience and clarity. I still love my brand every time I see it across my therapy platform. Highly recommend working with her."
Michelle Fairbank
Founder, Fairbank Therapy
"Kelsey is an exceptional designer who elevates brand identity and makes complex ideas clear and compelling. I hired her across multiple roles, including at Zocdoc, where her work defined the look of our content site."
Theresa Fisher
Senior Managing Editor, Zocdoc
"We wanted a brand presence that would impress Fortune 500 clients while still feeling approachable. Kelsey struck that balance perfectly."
Fancy City,
Founder, of the Pole Club House
"From research to launching the app, Kelsey guided us every step of the way. Their process was seamless, and the end result elevated our brand to a new level."
Aisha Rahman
Founder, Élan
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Process

Research

Uncover user needs and market opportunities through deep research.

User interviews

Market analysis

Discovery sessions and product audits

Strategy

Shape products by connecting user needs with business objectives

Product direction

Systems thinking

Content strategy

Design

Create clear, cohesive digital experiences

UX/UI systems

Visual Identity

Data visualization

Prototyping

Polished, test-ready prototypes.

Systems thinking

User Testing

Developer handoff

FAQ

A few things people usually ask me.

01

What kinds of design services do you offer?

I provide end-to-end product design services, including research, wireframes, UI/UX, prototypes, branding, and visual design. Each project is tailored to meet the client’s needs.

02

How do you work with clients and teams?

I collaborate closely with stakeholders such as brand designers, UX leads, and developers. I follow an agile, iterative process to integrate feedback, refine designs, and ensure smooth handoffs to development.

03

What is your typical project process and timeline?

Projects start with discovery and user research, then move through wireframing, interactive prototyping, design implementation, and developer handoff. Timelines vary by project scope, but I aim for clarity and efficiency at each stage.

04

What can I expect after the project is delivered? Do I keep the design files or get support?

After completion, I hand over all design assets, including mockups, source files, and style guides. I can also provide post-launch support or guidance for future iterations and maintenance.